The 2026 Beijing International Cultural and Tourism Consumption Expo opened at Phase II of the capital's China National Convention Center on June 5, 2026. The three-day event showcases cultural, tourism and technology exhibits, including new products, immersive experiences, AI-powered tourism solutions and emerging industry trends. It also serves as a platform for tourism promotion, business matchmaking and industry exchanges.

The Dazu Rock Carvings scenic area, listed as a UNESCO World Heritage Site in 1999, has received over one million visitors from January to May this year.

The 2026 Beijing International Cultural and Tourism Consumption Expo kicked off today at the Beijing Exhibition Center and will run through June 7.

Beijing received a total of 2.667 million inbound tourists in the first five months of this year, up 35.3 percent year-on-year, demonstrating the rising popularity of "China Travel."