Tourists view cherry blossoms at a scenic area in Jinhua city, Zhejiang province.

Flowers bloom in Xi'an, northwest China's Shaanxi province, as temperature rises in China.

People enjoy leisure time among blooming flowers seen cross China.

Drone photos show people visiting a rapeseed flower field in Xiucai Village, Shizhu Tujia Autonomous County, southwest China's Chongqing, March 7, 2026.

​Domestic travel in China hit record highs both in 2025 and during the 2026 Spring Festival holiday, Minister of Culture and Tourism Sun Yeli said on Saturday.

China recorded over 150 million inbound visits in 2025, marking a year-on-year increase of over 17 percent, and the spending of inbound travelers surpassed 130 billion U.S. dollars, Minister of Culture and Tourism Sun Yeli said on Saturday.

Beijing, capital of China, witnessed a spring snowfall from Wednesday to Thursday.

Various activities were held during this year's Lantern Festival celebrations at Yuyuan Garden of east China's Shanghai, drawing large numbers of tourists.

This year's Lantern Festival, which falls on the 15th day of the first month of the Chinese lunar calendar, coincided with a total lunar eclipse.

China's Yangtze River Delta -- a major economic engine in the east of the country -- plans to open five new high-speed railway sections within the year. The move comes amid expectations that the region's 2026 rail investment will exceed 130 billion yuan (about 18.82 billion U.S. dollars).

A report on China's ski industry has revealed a 12.9 percent increase in visits to ski facilities across the country, climbing to 26.05 million during the 2024-2025 winter season. Four provinces south of China's north-south geographic divide -- Zhejiang, Hubei, Guangdong and Sichuan -- ranked among the top 10 provincial-level regions nationwide in ski visits.

In Fujian, tea gardens and mountainous areas adorned with cherry blossoms have surged in popularity as tourist destinations in early spring.

In warmer parts of China where heavy snowfall is rare, ski resorts are drawing growing crowds, fueled by advances in snowmaking technology, the rapid growth of indoor ski resorts and rising enthusiasm for winter sports among southern Chinese holidaymakers.

According to Haikou General Station of Immigration Inspection, Hainan border inspection authorities handled over 86,000 entries and exits during this Spring Festival holiday as of Feb. 23, an increase of 43.3 percent compared to the last year.

Tourists visited a rapeseed flower field in Tianming Village of Lujia Town, Renshou County, southwest China's Sichuan Province, Feb. 20, 2026.

The indoor ice-and-snow theme park, a facility located within Harbin Ice-Snow World, opened on Sunday as the outdoor Harbin Ice-Snow World officially closed its 27th edition on Saturday.

China's 2026 Spring Festival travel rush had passed its halfway point as of Saturday, with inter-regional passenger trips reaching 5.08 billion in the first 20 days, the Ministry of Transport said on Sunday.

​China's Spring Festival travel rush hit a historic high on Feb. 20, with daily cross-regional passenger trips exceeding 350 million, according to data released by the Ministry of Transport on Saturday.

Amid all the festive hustle and bustle, a simple chart of suggestions from Guangdong province unexpectedly became one of the festive season's most talked-about cultural phenomena.

China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs. Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.