China sees booming cultural and tourism consumption during Spring Festival

People watch a tea art performance while waiting to take the ropeway at the scenic area of Mount Emei in southwest China's Sichuan Province, Feb. 20, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Jiang Hongjing)