The China International Consumer Products Expo, the country's only national-level consumer goods exhibition and the largest in the Asia-Pacific, showcases both domestic and international products, serving as a key gateway for China's global opening-up.
Held annually in Hainan each April, the "boutique products"-focused Expo attracts numerous renowned international enterprises presenting innovative, distinctive, and specialized consumer goods. It converges high-quality domestic and foreign resources, alongside global buyers and sellers, with a focus on premier global consumer goods and debut launches. The event features new product releases and international fashion weeks, among other activities.