Pop Mart brings Zsiga character exhibition to Beijing

The articulated Zsiga figurine "To Where She Longs" is featured in "I'm Zsiga," the first national exhibition dedicated to Pop Mart's original character Zsiga, at China World Mall in Beijing, July 31, 2025. The figure is wrapped in a fuzzy bear coat, representing themes of adventure and self-discovery. [Photo by Liu Ziying/China.org.cn]