Pop Mart brings Zsiga character exhibition to Beijing

Editor's Note: China World Mall in Beijing is hosting "I'm Zsiga," the first national exhibition dedicated to Pop Mart's original character Zsiga, featuring large-scale installations and themed figurines through Sept. 10.

The exhibition showcases the spiky, wild-hearted girl created by Pop Mart artist Dan Wu as a symbol of young people's emotional defenses and vulnerability.

The show is divided into three chapters featuring sculptural works, limited-edition figures and interactive scenes. The exhibition includes oversized inflatables and collectible toys displayed across multiple levels of the shopping mall.

Pop Mart, known for its collectible toy figurines, launched the exhibition on July 10. One section of the show closed on July 30.

A Zsiga sculpture stands at the South Gate of China World Mall as part of "I'm Zsiga," the first national exhibition dedicated to Pop Mart's original character Zsiga, in Beijing, July 31, 2025. [Photo by Liu Ziying/China.org.cn]