The sequel to acclaimed Chinese animated film "The Legend of Hei" transformed its Beijing premiere into an outdoor carnival experience on July 11, reigniting fan enthusiasm six years after the original movie's release.
A giant installation of the animated cat character Luo Xiaohei is displayed during the premiere of "The Legend of Hei 2" at Chaoyang Park, Beijing, July 11, 2025. [Photo by Zhang Rui/China.org.cn]
The event at Beijing's Chaoyang Park delivered an immersive experience featuring an advanced open-air screening, a themed pop-up store selling exclusive merchandise, and interactive games that drew massive fan engagement. The creative team participated in a post-screening Q&A session with the film's first audience.
Set in a world where humans, goblins and deities coexist, "The Legend of Hei 2" follows cat spirit Luo Xiaohei as he lives peacefully in human form alongside Master Wuxian. When the Monster Hall assigns him a mission after a branch hall comes under attack, Luo partners with senior disciple Luye to investigate a series of mysterious events.
"Watching this made me recall all our efforts over these six years," said co-director Gu Jie, adding that the sequel's greater complexity required more extensive production work than the 2019 original.
"The Legend of Hei 2" features significantly enhanced visual effects, intense action sequences and deeper character development. As a result, the producers expressed confidence that the film would deliver a fresh cinematic experience and described themselves as "exhilarated" with the final result.
The cast and crew participate in a Q&A during the premiere of "The Legend of Hei 2" at Chaoyang Park, Beijing, July 11, 2025. [Photo courtesy of Wishart Media]
"The Legend of Hei" originated as a web cartoon series launched in March 2011, building a substantial fanbase among animation fans.
The theatrical release of the first film in 2019 proved commercially successful, grossing 315 million yuan ($44 million) in China, with its popularity extending internationally, particularly in Japan, a country renowned for anime.
"The Legend of Hei 2" opens in Chinese theaters nationwide on July 18.