Punk-cute Labubu builds global emotional bridges, one grin at a time

A MONSTER OF EMOTIONAL RESONANCE

Created by Hong Kong artist Kasing Lung, Labubu defies traditional cuteness. With large ears and a fixed grin featuring nine pointy teeth, its oddball charm resonates with a young generation that sees itself in its mischievous, soft-hearted persona.

"It's weird-looking, and that leering grin borders on creepy," said Dingding, a senior at Zhejiang University. "But that's exactly why I love its defiant attitude."

This "rebellious cuteness" mirrors the emotional complexity of modern youth. Cheng Fei, a Shanghai-based indie designer, said that in an era flooded with cuteness, Labubu's deliberate anti-aesthetic has become its strongest selling point.

While Labubu's design sparks instant emotional connection, the blind box model adds emotional suspense: you never know what you'll get, and the thrill of unboxing a hidden edition feeds the dopamine loop. Compared to traditional toys, these collectibles offer more emotional value.

Emotional spending is a growing trend among young people worldwide. A China Consumers Association report noted that emotional release is now a key driver in the purchasing decisions of young people. "The rush of tearing open the box -- it's like betting on fate," said Guangzhou-based buyer A Yuan, who once drew a hidden edition on her first try. "It felt like my luck had turned."